必应生成式AI搜索：超越传统列表，开启智能探索新篇章

Introduction: A New Chapter in Search Technology

In July, we unveiled an early preview of generative search capabilities within Bing, marking a significant step toward reimagining how people interact with information online. Today, we are advancing that vision further, expanding the reach and refining the experience of this transformative technology. This evolution moves beyond simple list-based results, aiming to create a more intuitive, comprehensive, and insightful search journey.

今年七月，我们在必应中推出了生成式搜索利用生成式人工智能技术优化搜索结果呈现方式，提供连贯、全面的答案而非简单链接列表的新型搜索模式。的早期预览，这标志着在重新构想人们如何在线获取信息方面迈出了重要一步。今天，我们正在进一步推进这一愿景，扩展这项变革性技术的覆盖范围并优化其体验。这一演进超越了简单的列表式结果，旨在创造更直观、更全面、更具洞察力的搜索旅程。

What is Generative Search in Bing?

Generative search represents a fundamental shift in search engine design. By leveraging advanced artificial intelligence, Bing can now not only find relevant information but also synthesize it into a cohesive, well-structured answer. This goes beyond aesthetic layout changes; it's about creating a seamless experience that empowers users to explore, learn, and solve problems with unprecedented depth and context.

生成式搜索利用生成式人工智能技术优化搜索结果呈现方式，提供连贯、全面的答案而非简单链接列表的新型搜索模式。代表了搜索引擎设计的一次根本性转变。通过利用先进的人工智能，必应现在不仅能找到相关信息，还能将其综合成连贯、结构良好的答案。这超越了美学布局的变化；其核心在于创造一种无缝体验，使用户能够以前所未有的深度和上下文进行探索、学习和解决问题。

Core Capabilities and User Experience

The introduction of generative AI allows Bing to tackle informational and complex queries with greater proficiency. Whether a user is seeking a detailed explanation on "how to effectively run a one-on-one meeting" or troubleshooting "how to remove background noise from podcast recordings," the system aims to deliver profound, actionable answers that transcend surface-level links.

生成式人工智能的引入使必应能够更熟练地处理信息类和复杂查询。无论用户是寻求关于"如何有效进行一对一会议"的详细解释，还是排查"如何去除播客录音中的背景噪音"，该系统都旨在提供深刻的、可操作的答案，超越表面的链接列表。

Accessing Generative Search:

• Direct Demo (US): Users in the United States can type "Bing generative search" into the search bar to access a dedicated carousel of sample queries. This interactive demo showcases the technology's potential across various topics.
  • 直接演示（美国）：美国用户可以在搜索栏中输入"Bing generative search"来访问专门的示例查询轮播界面。这个交互式演示展示了该技术在不同主题上的潜力。
• Deep Search Integration: For general search, users can activate generative results by clicking the "Deep search" button on the results page. This feature is currently in a controlled beta rollout.
  • 深度搜索Bing生成式搜索的入口功能，通过专门按钮触发对查询的深度AI处理和分析。集成：对于常规搜索，用户可以通过点击结果页面上的"深度搜索Bing生成式搜索的入口功能，通过专门按钮触发对查询的深度AI处理和分析。"按钮来激活生成式结果。此功能目前处于受控的测试版发布阶段。

Current Rollout and Technical Considerations

We are committed to a measured, quality-first rollout. The generative search experience is being expanded gradually to ensure reliability and value. Users may encounter slightly longer loading times as our systems work to generate responses only when we have high confidence in their accuracy and relevance for the specific query.

我们致力于以审慎、质量为先的方式推出新功能。生成式搜索利用生成式人工智能技术优化搜索结果呈现方式，提供连贯、全面的答案而非简单链接列表的新型搜索模式。体验正在逐步扩展，以确保其可靠性和价值。用户可能会遇到稍长的加载时间，因为我们的系统只在对其针对特定查询的准确性和相关性有高度信心时，才会生成响应。

Key Indicators and Scope:

• Generative results are primarily triggered for informational and complex queries.
  • 生成式结果主要针对信息类和复杂查询触发。
• When active, the feature is indicated by the text "Results enhanced with Bing generative search" directly beneath the search box.
  • 当功能激活时，搜索框正下方会显示**"结果由必应生成式搜索利用生成式人工智能技术优化搜索结果呈现方式，提供连贯、全面的答案而非简单链接列表的新型搜索模式。增强"**的文本予以提示。
• We maintain a strong emphasis on citations and source links, enabling users to verify information and explore further. This approach supports a healthy web ecosystem by driving meaningful traffic to content publishers.
  • 我们持续强调引用和来源链接，使用户能够核实信息并进行深入探索。这种方法通过为内容发布者带来有意义的流量，支持健康的网络生态系统搜索引擎、内容发布商和用户之间相互依存、共同发展的数字内容环境。。

Looking Ahead: The Future of Search

Bing's generative search is merely the initial step in a broader roadmap to redefine online information discovery. We are continuously iterating based on user feedback and technological advancements to enhance the quality, speed, and breadth of this experience before a broader release.

必应的生成式搜索利用生成式人工智能技术优化搜索结果呈现方式，提供连贯、全面的答案而非简单链接列表的新型搜索模式。只是重新定义在线信息发现的更广泛路线图中的第一步。在广泛发布之前，我们正根据用户反馈和技术进步持续迭代，以提升此体验的质量、速度和广度。

We Value Your Feedback
Your input is crucial to this journey. You can provide feedback directly on generative search results using the thumbs-up/thumbs-down icons at the top of the answer panel. For more detailed comments, please use the Feedback icon at the bottom of the search results page.

我们重视您的反馈
您的意见对于这一发展历程至关重要。您可以直接在生成式搜索利用生成式人工智能技术优化搜索结果呈现方式，提供连贯、全面的答案而非简单链接列表的新型搜索模式。结果面板顶部的点赞/点踩图标提供反馈。如需提供更详细的评论，请使用搜索结果页面底部的反馈图标。

We are excited about the path forward and look forward to sharing more updates as we continue to innovate in the months to come.

我们对前进的道路感到兴奋，并期待在未来几个月继续创新的过程中分享更多更新。