Twitter.com正式退役：X.com完成品牌重塑最后一步

Introduction

　　On May 17, 2024, a significant, yet largely symbolic, chapter in the evolution of the social media platform formerly known as Twitter came to a close. The company, now operating under the name X, has officially retired its original twitter.com domain as its primary web address. Users navigating to twitter.com are now automatically redirected to x.com, marking the final step in a rebranding process that began with the name and logo change in July 2023. This move solidifies the platform's identity under its new moniker and represents the culmination of technical updates behind the scenes.

2024 年 5 月 17 日，这家前身为 Twitter 的社交媒体平台在其演变历程中，翻过了一个重要且极具象征意义的篇章。目前以 X 名义运营的公司，已正式将其原始的twitter.com域名从其主网址的位置上退役。现在，访问twitter.com的用户会被自动重定向至x.com，这标志着自 2023 年 7 月名称和标识变更开始的品牌重塑企业或产品更改名称、标识等品牌元素以更新市场形象的战略过程。过程完成了最后一步。此举巩固了该平台在新名称下的身份，并代表了幕后技术更新的最终完成。

The Technical Transition and Its Challenges

　　The shift from twitter.com to x.com was not an instantaneous flip of a switch. It involved systematic backend updates to ensure a seamless experience for over a billion registered accounts. One notable preparatory step involved X's engineering team proactively updating links within the platform itself.

从twitter.com到x.com的转变并非一蹴而就。它涉及系统的后端更新，以确保为数亿注册账户提供无缝体验。其中一个值得注意的准备工作是 X 的工程团队主动更新了平台内部的链接。

The Bulk Replacement Incident

　　Prior to the full domain redirect, engineers implemented a bulk replacement script to convert twitter.com links shared by users into x.com links. This well-intentioned automation, however, led to an unintended and somewhat humorous security oversight. The script did not account for instances where "twitter.com" appeared as part of a larger, legitimate domain name.

在实施完整的域名重定向将用户对一个域名的访问请求自动转向另一个域名的技术机制。之前，工程师运行了一个批量替换在代码或系统中大规模自动替换特定字符串的技术操作。脚本，将用户分享的twitter.com链接转换为x.com链接。然而，这个初衷良好的自动化操作却导致了一个意外且略带幽默的安全疏漏。该脚本没有考虑到"twitter.com"作为其他合法域名一部分出现的情况。

　　For example:

A link to netflitwitter.com (a hypothetical domain) would have been incorrectly rewritten as netflix.com.
This type of error could have been exploited by malicious actors to create convincing phishing links, posing a security risk to users.

例如：

指向netflitwitter.com（一个假设的域名）的链接会被错误地重写为netflix.com。

此类错误可能被恶意行为者利用，制作出极具迷惑性的钓鱼链接，对用户构成安全风险。

　　The company quickly identified and rectified this issue, highlighting the complexities involved in large-scale, text-based migrations on a live global platform.

公司迅速发现并纠正了此问题，这凸显了在活跃的全球平台上进行大规模文本迁移所涉及的复杂性。

The Final Redirect: A Seamless User Experience

　　As of May 17th, the core transition is complete. The main twitter.com domain now performs a 301 (permanent) redirect to x.com. For end-users, this change is designed to be invisible and without impact on functionality.

截至 5 月 17 日，核心过渡已完成。主域名twitter.com现在会执行 301（永久）重定向至x.com。对于终端用户而言，这一变化旨在实现无感化，且不影响功能。

　　Key observations of the live change include:

Users visiting the site see a brief notification informing them of the URL update.
Critical legal and policy documents, such as the Privacy Policy and Terms of Service, have also been updated to reflect the new x.com base URL.
All user-facing functionality, including login, timelines, and direct messages, remains unchanged and fully operational under the new domain.

本次生效变更的关键观察点包括：

访问网站的用户会看到一个简短通知，告知其网址已更新。

关键的法律和政策文件，如《隐私政策》和《服务条款》，也已更新以反映新的x.com基础网址。

所有面向用户的功能，包括登录、时间线和私信，在新域名下均保持不变且完全可运行。

Implications and Looking Ahead

　　The retirement of twitter.com as the primary address is the definitive technical endpoint of the Twitter brand. However, the domain itself is not being abandoned.

twitter.com作为主网址的退役，是 Twitter 品牌在技术层面确定的终点。然而，该域名本身并未被弃用。

Domain Preservation and Continuity

　　X has confirmed that the twitter.com domain will remain active indefinitely, permanently redirecting to x.com. This is a critical move for several reasons:

User Habit and Memory: It protects against broken links, bookmarks, and references from the platform's 16-year history as Twitter.
Brand Security: It prevents the domain from falling into the hands of squatters or malicious parties who could misuse its historical recognition.
Simplified Transition: It ensures a frictionless experience for all users, regardless of how they attempt to access the platform.

X 已确认twitter.com域名将无限期保持活跃，永久重定向至x.com。这是一个关键举措，原因如下：

用户习惯与记忆： 它避免了因该平台 16 年的 Twitter 历史而产生的失效链接、书签和引用。

品牌安全： 它防止该域名落入域名抢注者或可能滥用其历史认知的恶意方手中。

简化过渡： 它确保了所有用户的无障碍体验，无论他们尝试以何种方式访问该平台。

Conclusion

　　The redirect of twitter.com to x.com is more than a simple URL change. It is the final technical seal on a comprehensive corporate and product rebranding. While the "Twitter" name will undoubtedly persist in public discourse and internet culture for years to come, its official digital home has now fully migrated. The process, albeit with a minor stumble during the bulk link update, demonstrates the careful planning required to evolve a foundational piece of internet infrastructure without disrupting its global user base. For the company X, this completes a key infrastructural alignment with its future ambitions.

twitter.com重定向至x.com不仅仅是一个简单的网址变更。它是对一次全面的企业和产品品牌重塑企业或产品更改名称、标识等品牌元素以更新市场形象的战略过程。最终的技术封章。虽然"Twitter"这个名字无疑将在未来多年的公众话语和网络文化中持续存在，但其官方的数字家园现已完全迁移。这个过程，尽管在批量链接更新时出现小插曲，但展现了在不让全球用户基础受干扰的情况下，演进互联网基础架构所需进行的周密规划。对于 X 公司而言，这完成了其基础设施与未来雄心的一次关键对齐。