GEO

分类:GEO

91
2025中国GEO行业报告:AI重塑营销,GEO如何提升品牌AI认知度

2025中国GEO行业报告:AI重塑营销,GEO如何提升品牌AI认知度

The 2025 China GEO Industry Development Report analyzes how AI reshapes marketing, introduces GEO (Generative Engine Optimization) to enhance brand recognition by AI, addresses industry challenges like lack of standards and unethical practices, and proposes scientific frameworks for measurement and optimization. (《2025年中国GEO行业发展报告》分析了AI如何重塑营销,引入GEO(生成式引擎优化)以提升AI对品牌的认知,应对行业缺乏标准和不道德实践等挑战,并提出科学的测量与优化框架。)
GEO2026/1/22
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GEO生成式引擎优化:AI搜索时代重塑品牌内容可见性

GEO生成式引擎优化:AI搜索时代重塑品牌内容可见性

GEO (Generative Engine Optimization) is a new paradigm for content visibility in the age of generative AI search. It shifts the core objective from traditional SEO's "ranking priority" to "being understood and adopted by AI," aiming to have brand content prioritized in multi-turn conversations and aggregated answers. This transformation is driven by the migration of traffic entry points from traditional search engines to AI platforms like DeepSeek and Doubao. According to industry reports, the GEO market in China grew by over 200% year-on-year in Q2 2025, indicating rapid initial growth. (GEO(生成式引擎优化)是生成式AI搜索时代内容可见性的新范式。其核心目标从传统SEO的“排名优先”转变为“被AI理解与采纳”,旨在让品牌内容在多轮对话与聚合答案中被优先引用。这一变革的驱动在于流量入口正从传统搜索引擎向DeepSeek、豆包等AI平台迁移。根据行业报告,2025年第二季度中国GEO市场规模同比增长超200%,显示出迅猛的初期增长势头。)
GEO2026/1/22
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