
生成式引擎优化(GEO):AI搜索时代重塑数字营销的新范式
Generative Engine Optimization (GEO) is a new paradigm in digital marketing that shifts focus from traditional SEO's 'being clicked' to 'being adopted' by AI models. It leverages semantic understanding and RAG architecture to optimize content for AI search platforms, with the global market reaching $11.2 billion in 2025 and China's market growing over 200% year-on-year. (生成式引擎优化(GEO)是数字营销的新范式,将重点从传统SEO的“被点击”转向AI模型的“被采纳”。它利用语义理解和RAG架构优化AI搜索平台的内容,2025年全球市场规模达112亿美元,中国市场同比增长超200%。)
GEO2026/1/23
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