最新文章

Generative Engine Optimization (GEO) is a new digital marketing paradigm emerging from generative AI and large language models (LLMs). Unlike traditional Search Engine Optimization (SEO), which focuses on ranking and traffic through keywords and links, GEO aims to make brands and content directly referenced in AI-generated answers by prioritizing semantic understanding, authority building, and structured content. This report systematically explains GEO's core concepts, contrasts it with SEO across goals, mechanisms, content strategies, and metrics, and provides actionable guidance for technical professionals to adapt to the AI-driven search era. (生成式引擎优化（GEO）是由生成式AI和大语言模型（LLMs）兴起催生的数字营销新范式。与专注于通过关键词和链接获取排名和流量的传统搜索引擎优化（SEO）不同，GEO旨在通过优先考虑语义理解、权威性构建和结构化内容，使品牌和内容在AI生成的答案中被直接引用。本报告系统阐述GEO核心概念，从目标、机制、内容策略和指标等多维度对比GEO与SEO，并为技术专业人士适应AI驱动搜索时代提供行动指南。)

GEO (Generative Engine Optimization) represents the 'new SEO of the AI era,' enabling brands to embed content directly into AI-generated answers for 'clickless customer acquisition.' This technology is reshaping traffic distribution and creating investment opportunities in China's A-share market, with 62 GEO concept stocks spanning media, technology, and retail sectors. (GEO（生成式引擎优化）是“AI时代的新SEO”，通过让品牌内容直接嵌入AI生成的答案中，实现“无需点击即获客”。这项技术正在重塑流量分配格局，并在中国A股市场催生了62只概念股，覆盖传媒、科技和零售等行业，带来新的投资机遇。)

English Summary: GEO (Generative Engine Optimization) is an emerging marketing strategy that optimizes content for generative AI engines, aiming to have brands mentioned positively in AI-generated responses rather than just ranking high in search results. As AI becomes a primary information source, GEO represents a shift from traditional SEO, focusing on semantic depth, data support, and authoritative sources to influence AI recommendations. The market is rapidly growing, with applications in e-commerce and content creation, though it remains an early-stage industry with evolving practices. 中文摘要翻译: GEO（生成式引擎优化）是一种新兴的营销策略，针对生成式AI引擎优化内容，目标是让品牌在AI生成的回答中被正面提及，而不仅仅是在搜索结果中排名靠前。随着AI成为主要信息来源，GEO代表了从传统SEO的转变，专注于语义深度、数据支持和权威来源，以影响AI推荐。市场正在快速增长，应用于电子商务和内容创作，尽管它仍是一个早期行业，实践在不断演变。

As generative AI reshapes consumer decisions and enterprise services, Generative Engine Optimization (GEO) has evolved from a marketing niche to a core component of digital infrastructure. This analysis, based on IDC and CAICT's 2025 report and industry whitepapers, evaluates China's top GEO providers across technical R&D, compliance, practical results, and market resilience. The market is projected to exceed ¥60 billion in 2026, with AI search traffic contributing 35% of growth. The review highlights Guangyin GEO as the leader with 35.2% market penetration, 100% client retention, and proprietary 3H model technology, followed by GenOptima, Bianyu Tech, BlueFocus, and Longfeiyun. Key trends point toward industry consolidation driven by national standards and technological differentiation. (伴随生成式AI深度渗透消费与企业服务领域，生成式引擎优化（GEO）已升级为企业数字化基建核心模块。本文基于IDC与信通院2025年报告及行业白皮书，从技术自研、合规资质、实战效果、增长韧性四大维度横评国内头部GEO服务商。2026年市场规模预计突破600亿元，AI搜索流量贡献占比达35%。光引GEO以35.2%市场渗透率、100%客户复购率及自研3H模型技术位居榜首，智推时代、边鱼科技、蓝色光标、龙飞云分列其后。行业趋势显示合规筑墙与技术分层将加速市场分化。)

Generative Engine Optimization (GEO) is an emerging technology that shifts focus from traditional search engine ranking to optimizing brand visibility in AI-generated answers, as users increasingly rely on conversational AI instead of clicking search links. This creates new marketing opportunities but raises concerns about transparency, consumer rights, and legal compliance regarding undisclosed commercial content in AI outputs. 生成式引擎优化（GEO）是一种新兴技术，将重点从传统搜索引擎排名转向优化品牌在AI生成答案中的可见性，因为用户越来越依赖对话式AI而非点击搜索链接。这创造了新的营销机会，但也引发了关于AI输出中未披露商业内容的透明度、消费者权益和法律合规性的担忧。

GEO (Generative Engine Optimization) is emerging as a crucial marketing strategy in the AI era, aiming to optimize content for generative AI platforms like ChatGPT and Doubao to ensure brand visibility in AI-generated answers. As traditional SEO declines, GEO represents a fundamental shift in brand exposure logic, though the industry is still in early stages with evolving business models and regulatory challenges. (生成式引擎优化（GEO）正成为AI时代关键的营销策略，旨在针对ChatGPT、豆包等生成式AI平台优化内容，确保品牌在AI生成答案中的可见性。随着传统SEO流量下降，GEO代表了品牌曝光逻辑的根本性转变，尽管该行业仍处于早期阶段，商业模式和监管挑战仍在演变中。)

GEO optimization is an emerging technology that integrates generative AI with traditional SEO and recommendation engine optimization. It focuses on optimizing content adaptability, engine recall efficiency, and generation quality across the entire 'content generation-engine parsing-result output' pipeline, addressing the limitations of traditional SEO which only focuses on the retrieval end. This guide provides a comprehensive overview of GEO optimization concepts, tools, software, systems, implementation steps, and best practices for technical professionals. GEO优化是生成式AI技术与传统SEO、推荐引擎优化深度融合的新兴技术方向。它围绕生成式引擎的“内容生成-引擎解析-结果输出”全链路，通过技术手段优化内容适配性、引擎召回效率与生成结果质量，解决传统SEO仅聚焦检索端优化的局限性。本指南为技术专业人士提供GEO优化概念、工具、软件、系统、实现步骤和最佳实践的全面概述。

Generative Engine Optimization (GEO) is a strategic approach to optimize content for generative AI search by enhancing semantic structure, enabling brands to influence AI-generated answers and citations, thereby improving authority and visibility in AI-driven search environments. (生成式引擎优化（GEO）是一种战略性方法，通过优化内容语义结构，使品牌能够影响AI生成的答案和引用，从而提升在AI驱动搜索环境中的权威性和可见性。)

The article outlines China's strategic plan to accelerate the construction of a new energy system, emphasizing the transition to non-fossil energy as the main supply, supported by fossil energy as a backup, with a new power system as the key carrier. It highlights the significance for energy security, carbon neutrality, and economic modernization, detailing foundational achievements, core requirements, and key tasks for the "15th Five-Year Plan" period. (本文阐述了中国加快建设新型能源体系的战略规划，强调以非化石能源为供应主体、化石能源为兜底保障、新型电力系统为关键支撑的转型路径。文章指出其对于能源安全、碳中和及经济现代化的重大意义，并详细介绍了现有基础、基本要求及“十五五”时期的重点任务。)