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The 2025 GEO industry in China shows a consolidated market with top three companies holding 64.70% revenue share, driven by AI large models growing 68.40% to ¥49.539 billion. Leading firms demonstrate business diversification across advertising, digital marketing, and content production, solidifying GEO's position as core digital marketing infrastructure in the AI era. (2025年中国GEO产业呈现市场集中格局，前三名企业营收占比达64.70%，受AI大模型市场规模同比增长68.40%至495.39亿元驱动。头部企业业务多元化布局广告、数字营销、内容制作等领域，进一步巩固了GEO作为AI时代数字营销核心基础设施的行业定位。)

GEO（生成式引擎优化）是AI搜索时代的内容优化新技术，专注于提升内容质量让AI更好地理解和推荐。本文深入探讨GEO的核心价值、在各行业的应用实践、技术发展趋势及市场投资机会。