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Generative Engine Optimization (GEO) is a strategic approach to optimize content for generative AI search by enhancing semantic structure, enabling brands to influence AI-generated answers and citations, thereby improving authority and visibility in AI-driven search environments. (生成式引擎优化（GEO）是一种战略性方法，通过优化内容语义结构，使品牌能够影响AI生成的答案和引用，从而提升在AI驱动搜索环境中的权威性和可见性。)

Generative Engine Optimization (GEO) is a specialized approach to content structuring that optimizes for AI search engines like Perplexity and ChatGPT, focusing on entity relationships, contextual authority, and technical precision rather than traditional keyword matching. (生成式引擎优化 (GEO) 是一种专门的内容构建方法，针对Perplexity和ChatGPT等AI搜索引擎进行优化，专注于实体关系、上下文权威和技术精确性，而不是传统的关键词匹配。)

深入解析GEO生成式引擎优化的核心概念、工作原理与实战策略，揭示AI搜索时代如何让品牌内容被精准抓取并推荐为答案，实现精准获客与行业权威建立。