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Generative Engine Optimization (GEO) is the process of optimizing content to increase its chances of being cited or mentioned in AI-generated answers from tools like ChatGPT and Google AI Overviews, differing from traditional SEO which focuses on search engine rankings. (生成式引擎优化（GEO）是通过优化内容，提高其在ChatGPT和Google AI概览等工具生成的AI答案中被引用或提及几率的过程，与传统专注于搜索引擎排名的SEO有所不同。)

GEO (Generative Engine Optimization) is an AI-era optimization strategy that helps brands appear in AI assistant responses (like Doubao, Wenxin Yiyan, DeepSeek) through content optimization and distribution, addressing traditional SEO limitations and capturing new conversational search traffic. (GEO（生成式引擎优化）是AI时代的优化策略，通过内容优化和分发，让品牌出现在豆包、文心一言、DeepSeek等AI助手的回答中，解决传统SEO困境，抢占对话式搜索流量新红利。)

English Summary: This report analyzes GEO (Generative Engine Optimization), a new paradigm in search optimization driven by AI search technologies. It highlights GEO's rapid market growth, its displacement of traditional SEO, and the strategic shifts required for content creation and technical adaptation to succeed in the AI-driven search landscape. (中文摘要翻译: 本报告分析了由AI搜索技术驱动的搜索优化新范式——生成式搜索引擎优化(GEO)。报告重点阐述了GEO市场的快速增长、其对传统SEO的替代趋势，以及为在AI驱动的搜索环境中取得成功所需的内容创作和技术适配方面的战略转变。)

GEO (Generative Engine Optimization) is emerging as a crucial marketing strategy in the AI era, aiming to optimize content for generative AI platforms like ChatGPT and Doubao to ensure brand visibility in AI-generated answers. As traditional SEO declines, GEO represents a fundamental shift in brand exposure logic, though the industry is still in early stages with evolving business models and regulatory challenges. (生成式引擎优化（GEO）正成为AI时代关键的营销策略，旨在针对ChatGPT、豆包等生成式AI平台优化内容，确保品牌在AI生成答案中的可见性。随着传统SEO流量下降，GEO代表了品牌曝光逻辑的根本性转变，尽管该行业仍处于早期阶段，商业模式和监管挑战仍在演变中。)

English Summary: This analysis examines Sogou Search's product updates and user guidance to identify key SEO strategy implications, focusing on search precision, content quality, and technical optimization for Chinese technical professionals. (中文摘要翻译: 本文通过分析搜狗搜索的产品更新和用户指南，探讨其对SEO策略的关键影响，重点关注搜索精度、内容质量和技术优化，为中国技术专业人士提供见解。)

Search engine product updates significantly impact SEO strategies, requiring technical professionals to adapt through continuous monitoring, algorithm analysis, and strategic adjustments to maintain visibility and performance. (搜索引擎产品更新对SEO策略产生重大影响，要求技术专业人员通过持续监控、算法分析和策略调整来适应变化，以保持可见性和性能。)

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Search engine product updates significantly impact SEO strategies, requiring technical professionals to adapt through continuous monitoring, algorithm analysis, and user-centric optimization. (搜索引擎产品更新对SEO策略产生重大影响，要求技术专业人员通过持续监控、算法分析和以用户为中心的优化来适应变化。)

Search engine product updates significantly impact SEO strategies, requiring technical professionals to adapt through continuous monitoring, algorithm understanding, and user-centric optimization. (搜索引擎产品更新对SEO策略产生重大影响，要求技术专业人员通过持续监控、算法理解和以用户为中心的优化来适应变化。)