分类：GEO

The Gene Expression Omnibus (GEO) is a comprehensive public repository for functional genomics data, supporting raw and processed data from microarray and next-generation sequencing technologies with advanced analysis tools like GEO2R. (GEO是一个全面的功能基因组学数据公共存储库，支持来自微阵列和下一代测序技术的原始和处理数据，并提供GEO2R等先进分析工具。)

GEO (Gene Expression Omnibus) is a public functional genomics data repository that supports MIAME-compliant data submissions and provides tools for querying and downloading experiments and curated gene expression profiles. (GEO（基因表达综合数据库）是一个公共功能基因组学数据存储库，支持符合MIAME标准的数据提交，并提供查询和下载实验及精选基因表达谱的工具。)

Generative Engine Optimization (GEO) is the new essential skill for technical professionals in China's digital marketing landscape. Unlike traditional SEO that targets search engines like Google, GEO focuses on optimizing content for AI-driven search engines like ChatGPT and Perplexity to ensure your brand appears in AI-generated answers. This approach increases exposure, enhances brand authority, and builds trust by making your content more likely to be cited by AI when users ask questions directly through conversational interfaces. (生成式引擎优化（GEO）是中国数字营销领域技术专业人士的新必备技能。与传统针对Google等搜索引擎的SEO不同，GEO专注于优化内容，使其在ChatGPT和Perplexity等AI驱动的搜索引擎中更容易被引用，确保当用户通过对话界面直接提问时，你的品牌能出现在AI生成的答案中。这种方法能增加曝光度、提升品牌权威性，并通过让AI更频繁引用你的内容来建立信任。)

This FAQ provides comprehensive insights into Generative Engine Optimization (GEO), covering its technical principles, industry applications, and vendor selection criteria. It explains how GEO differs from traditional SEO by focusing on making content directly citable by AI models, and offers practical solutions for businesses across various sectors to leverage GEO for growth. (本FAQ全面解析生成式引擎优化（GEO），涵盖技术原理、行业应用和服务商选型。它阐释了GEO与传统SEO的核心差异在于让内容被AI模型直接引用，并为各行业企业提供利用GEO实现增长的实战解决方案。)

English Summary: This report analyzes GEO (Generative Engine Optimization), a new paradigm in search optimization driven by AI search technologies. It highlights GEO's rapid market growth, its displacement of traditional SEO, and the strategic shifts required for content creation and technical adaptation to succeed in the AI-driven search landscape. (中文摘要翻译: 本报告分析了由AI搜索技术驱动的搜索优化新范式——生成式搜索引擎优化(GEO)。报告重点阐述了GEO市场的快速增长、其对传统SEO的替代趋势，以及为在AI驱动的搜索环境中取得成功所需的内容创作和技术适配方面的战略转变。)

Generative Engine Optimization (GEO) is rapidly emerging as a critical marketing strategy in the AI era, shifting focus from traditional search rankings to embedding brands within AI-generated answers. As platforms like ChatGPT and Doubao divert search traffic, GEO aims to optimize content for AI recommendation algorithms. While the market shows exponential growth potential, most enterprises are still in early exploration stages with unclear monetization models. The transition from SEO to GEO represents a fundamental shift in brand exposure logic, where failure to appear in AI-generated answers risks making brands invisible during user decision-making processes. (生成式引擎优化（GEO）正迅速崛起为AI时代的关键营销策略，将焦点从传统搜索排名转向在AI生成答案中嵌入品牌。随着ChatGPT、豆包等平台分流搜索流量，GEO旨在优化内容以适应AI推荐算法。尽管市场呈现指数级增长潜力，但多数企业仍处早期探索阶段，盈利模式尚不清晰。从SEO到GEO的转变代表了品牌曝光逻辑的根本性转折，若无法进入AI生成答案，品牌可能在用户决策过程中“被隐身”。)

本白皮书首次系统阐述了生成式引擎优化（GEO）的定义、核心框架、市场价值与发展路径。随着生成式AI在信息获取中占比超过40%，传统搜索引擎优化（SEO）的流量逻辑正被重构。GEO通过构建“主题权威”、优化语义架构、适配多模态检索，帮助企业在AI原生环境中建立可持续的认知资产与增长动能。报告基于企业调研与专家访谈，首次提出GEO实施的“四维能力模型”与效果评估的“C-ARM指标体系”。研究发现，早期部署GEO策略的企业，其AI端品牌提及率平均提升147%，高质量线索获取周期缩短35%。报告同时指出行业面临标准缺失、合规不确定性与人才断层等挑战，并倡议各方共同推进方法论标准化、建立合规协作机制、培育复合型人才，以把握生成式AI带来的市场机遇。

Generative Engine Optimization (GEO) is a new digital marketing paradigm emerging from generative AI and large language models (LLMs). Unlike traditional Search Engine Optimization (SEO), which focuses on ranking and traffic through keywords and links, GEO aims to make brands and content directly referenced in AI-generated answers by prioritizing semantic understanding, authority building, and structured content. This report systematically explains GEO's core concepts, contrasts it with SEO across goals, mechanisms, content strategies, and metrics, and provides actionable guidance for technical professionals to adapt to the AI-driven search era. (生成式引擎优化（GEO）是由生成式AI和大语言模型（LLMs）兴起催生的数字营销新范式。与专注于通过关键词和链接获取排名和流量的传统搜索引擎优化（SEO）不同，GEO旨在通过优先考虑语义理解、权威性构建和结构化内容，使品牌和内容在AI生成的答案中被直接引用。本报告系统阐述GEO核心概念，从目标、机制、内容策略和指标等多维度对比GEO与SEO，并为技术专业人士适应AI驱动搜索时代提供行动指南。)

GEO (Generative Engine Optimization) represents the 'new SEO of the AI era,' enabling brands to embed content directly into AI-generated answers for 'clickless customer acquisition.' This technology is reshaping traffic distribution and creating investment opportunities in China's A-share market, with 62 GEO concept stocks spanning media, technology, and retail sectors. (GEO（生成式引擎优化）是“AI时代的新SEO”，通过让品牌内容直接嵌入AI生成的答案中，实现“无需点击即获客”。这项技术正在重塑流量分配格局，并在中国A股市场催生了62只概念股，覆盖传媒、科技和零售等行业，带来新的投资机遇。)