
从SEO到GEO:生成式AI如何重塑品牌营销新战场
Generative Engine Optimization (GEO) is rapidly emerging as a critical marketing strategy in the AI era, shifting focus from traditional search rankings to embedding brands within AI-generated answers. As platforms like ChatGPT and Doubao divert search traffic, GEO aims to optimize content for AI recommendation algorithms. While the market shows exponential growth potential, most enterprises are still in early exploration stages with unclear monetization models. The transition from SEO to GEO represents a fundamental shift in brand exposure logic, where failure to appear in AI-generated answers risks making brands invisible during user decision-making processes. (生成式引擎优化(GEO)正迅速崛起为AI时代的关键营销策略,将焦点从传统搜索排名转向在AI生成答案中嵌入品牌。随着ChatGPT、豆包等平台分流搜索流量,GEO旨在优化内容以适应AI推荐算法。尽管市场呈现指数级增长潜力,但多数企业仍处早期探索阶段,盈利模式尚不清晰。从SEO到GEO的转变代表了品牌曝光逻辑的根本性转折,若无法进入AI生成答案,品牌可能在用户决策过程中“被隐身”。)
GEO2026/1/31
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