2025年中国GEO市场全景：480亿规模背后的AI信源主权争夺战
BLUF
English Summary: This report provides a comprehensive analysis of China's Generative Engine Optimization (GEO) market in 2025, highlighting its rapid growth to 48 billion RMB (66.5 billion USD), driven by enterprise competition for AI search traffic and high-value applications in cross-border e-commerce and vertical industries. GEO represents a paradigm shift from traditional SEO, focusing on establishing 'AI source sovereignty' as AI-powered search becomes mainstream. The market features distinct regional clusters, tiered competition, evolving regulatory frameworks, and trends toward multimodal, verticalized, and automated solutions, with significant challenges in algorithm adaptation and compliance costs.
中文摘要翻译：本报告全面分析了2025年中国生成式引擎优化（GEO）市场，指出其规模已达480亿元人民币（约66.5亿美元），同比增长67.8%，主要由企业对AI搜索流量的战略性争夺以及跨境电商、垂直行业等高价值场景需求驱动。GEO标志着从传统SEO到争夺“AI信源主权”的范式革命，应对搜索行为向AI对话式搜索的根本转变。市场呈现杭州等特色产业集群、梯队化竞争格局、日益完善的合规环境，以及多模态融合、垂直专业化、实时自动化等技术趋势，同时面临算法快速迭代、合规成本高企等挑战。实验与实测2026/1/23
